Every Test Drive Matters — Every Life Counts
Every task costs £4,250. Your free test drive helps to provide urgent medical response for critical emergencies across Norfolk, Suffolk, Cambridgeshire, and Bedfordshire.
Your support will help:
- Provide life-saving equipment for crews
- Train specialist trauma medics
- Deliver emergency care 24/7
- Reach seriously ill and injured people by air or road in the fastest time possible
“All of the things I thought I would do in retirement, none of it’s a given. It’s a second chance.” — Ian, cardiac arrest survivor
Ian was one of the 538 cardiac arrest patients that EAAA crews treated in 2023-24, after he went into cardiac arrest in the middle of the night. Ian is alive today because he received immediate CPR from his brave wife Wendy, followed by the advanced critical care from EAAA that their supporters help fund. Together, they established Ian’s chain of survival and saved his life.
How It Works
Available Vehicles
Information
 Where |  When: |
| Helimed House Hangar 14 Gambling Close Norwich | 16th May 2025 from 9am to 5pm 17th May 2025 from 9am to 1pm |
FAQ
How long is the test drive?
Around 30 minutes accompanied by one of the Busseys’ team. Your then welcome to spend longer at the East Anglian Air Ambulance headquarters to meet their team and learn more about the charity’s 24/7 life-saving work in our region as well as experience how to CPR.
What time do I need to arrive?
Please arrive 15 minutes before your test drive slot to register with our reception team and show your Driving Licence. Thank you so much!
Which vehicles can I drive?
You’ll be able to test a wide range of Ford models that are on the Busseys’ website for this event. Choose the one that suits you and our team will do our best to give you a drive in the vehicle of your dreams!
How does the donation work?
For every completed test drive, Ford will make a donation of £30 to support EAAA and their life-saving operations across East Anglia.
Do I need to pay anything?
No. This is a completely free event but you are welcome to support EAAA by making a donation here.
What does EAAA do?
East Anglian Air Ambulance (EAAA) is a charity providing advanced critical care 24 hours a day, 365 days a year to the most seriously ill and injured people in Bedfordshire, Cambridgeshire, Norfolk and Suffolk by air and road. EAAA is tasked to support the ambulance service with some of the region’s most seriously ill and injured people. From road traffic collisions to cardiac arrests to medical emergencies, the charity’s specialist doctors, critical care paramedics and pilots bring the advanced skills, equipment and medicine directly – normally only found in a specialist emergency department – to the patient’s side in the fastest time possible.
The equipment carried by EAAA’s helicopters and rapid response vehicles enables enhanced care at the incident scene – when the patient needs it most – such as blood transfusions, advanced pain relief, sedation and anaesthesia, and surgical interventions.
This, combined with quick onward transfer to the most appropriate hospital, gives every patient treated by EAAA the best possible chance of surviving and recovering from a life-threatening emergency.
How can I make an even bigger impact for EAAA?
What a great question! Thank you for asking this. You can support EAAA directly by making a donation here. You can also share a link to this page to let more people in our community know about this exciting event. The more of your friends who come along, the more fun you’ll have and the more money EAAA will receive!
Is the event suitable for children? Is there and age limit?
Only adults over the age of 21 are eligible to drive the fleet on offer. Passengers over 21 are also permitted. Children are welcome to enjoy the host of activities provided by EAAA. Under 18’s must be accompanied by an adult at all times.
Are there refreshments
Yes, tea, coffee, soft drinks and biscuits are provided for all guests throughout the day.
Is there any merchandise to buy?
Yes, there will be a range of EAAA merchandise on sale at the event.
Will I see a helicopter at this event?
The helicopters may be on the runway adjacent to the car park for you to see, but as the EAAA operation is on call 24/7, they may not be there for you to see during your visit.
Can we take photos of the cars?
Yes, absolutely! All of the cars are there for you enjoy and you are free to take photos inside and out with our sales team when they are not on test drive.
Please note that we will be taking photos and we will be filming the event. If you do not want to be filmed, please let us know and we will ensure that you are edited from anything we capture on the day.
Legal
By providing your information, you are giving consent for both Busseys and East Anglia Air Ambulance (EAAA) to store and process your personal data. This allows us to communicate with you regarding this request and other relevant initiatives, including EV test drives, community events, and charitable partnerships between our organisations.
We treat your personal data with the utmost care and respect. Your information will only be used for the purposes specified above and in accordance with applicable data protection laws.
For complete details on how we handle your information, please view our privacy policy here..
You can withdraw your consent at any time by contacting either Busseys or EAAA directly.
**NO PURCHASE NECESSARY. Must be 21 years of age or older with a valid driver’s licence and valid automobile insurance. Donation of £30 per valid test-drive, up to 200 test-drives, for a total donation of £6,000 per event. Limit one (1) donation per household. Organisation is selected at the discretion of the participating Ford Dealership.
-Win an Explorer Terms & Conditions: See the full “Win a Car” Terms and Conditions
